When selling your home
The marketing of your home is the most important element in the successful sale of your home. When you’re considering who to hire, keep in mind that the way an agent markets themself is a reflection of how they’ll market your home.
You have one chance to make a first impression, so you need to make it count.
See how I market my listings
"Thanks to Emily's exceptional marketing and negotiation skills, we received four offers at or above our asking price all within just six days of going on the market! Her professionalism, responsiveness, and dedication were evident in every step of the journey! "
how it works...
01
Buyers decide in the first 8 seconds of seeing a home if they're interested in buying it. This means proper preparation is crucial. I will give you a list of action items to get your home show-ready, as well as vendors to help you get it done. At this time we will also look at "comps" in your area to determine the ideal list price.
02
This is my specialty. I am dedicated to enhancing exposure to your home, and offer SUPERIOR MARKETING TECHNIQUES to help get your home sold faster and for more money than the competition!
03
My goal with the pricing & marketing of your home is to end up with multiple offers, so that you, the seller, are in the drivers seat. We will strategically respond with counter offers in order to drive the price up to the highest & best.
04
Once we accept an offer, escrow opens. During this time I will be staying on top of all disclosures, contracts, contingencies, and the appraisal, to make sure everything moves smoothly and we close on-time.
05
Once the buyer releases all contingencies, we are on our way to closing. The buyer & lender will wire their funds. Title will record with the county, and you will collect your proceeds and move on to your next life's journey!
What Makes Working With Me Different?
Learn more...
Want to learn more about selling real estate in the Thousand Oaks area? Check out these articles and videos.
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Continue readingGot Questions?
The short answer is that your home is worth what a willing and able buyer will pay for it and what you’re willing to accept for it. Not necessarily what a real estate website says it’s worth.
Agent’s use “comps” or comparable homes to come up with a list price. These comps should have been sold within the past 6 months, ideally in your same neighborhood, and similar bed/bath/square footage.
It depends.
You’ll want to prepare your home so that it visually appeals to the most buyers. Once they’re in the home, you want them to be able to see and feel themselves living there. That means clearing out clutter and doing a deep clean of every surface in the house, at a minimum.
I encourage my sellers to go above & beyond in the preparation of their homes, and I can tell you that it more than pays off!
When it comes to selling your home for the most money, you’ll get out of it what you put into it. Here are my suggestions:
Real estate commissions are not set by law and are fully negotiable. Whether or not you decide to compensate a buyer’s agent is completely up to you.
My professional opinion is that offering to pay the buyer’s agent commission will get you maximum exposure on the market, more buyers in your home, and more offers.
Buyers are required to have their own contract signed with their buyers agent, stating how much their agent is to get paid. If the buyer does not have additional funds to pay their agent, and the seller is not offering to pay, then the buyer may very well skip seeing that house altogether.
We can discuss this in more detail at your listing appointment.
The costs associated with selling your home can include: title insurance, prorated property taxes, HOA transfer fees, escrow fees, a home warranty, concessions or repairs negotiated with the buyer, the payoff of your current mortgage, and brokerage fees.
Some of these costs are a fixed amount and some are a percentage of the overall sale price. Your agent should prepare a Net Sheet for you BEFORE you put your home on the market.
Your agent should also prepare a Net Sheet for every offer that you receive for your home.
If your home is well-prepared & properly priced, it should get under contract in a couple weeks. In our Conejo Valley market, there is not enough inventory to meet the demand for homes, so homes tend to sell fairly quickly. That being said, I’ve seen plenty of nice homes sit on the market for months because they didn’t price it right or prepare it well enough. You’ve got to get it right, right out of the gate!
Once under contract, the escrow process takes about 30 days if your buyer is obtaining a loan. You can close in about 20 days if the buyer is paying cash.